Alright folks. I've given you some universal tips for dealing with typography in Type 101, and given you a lot of good artist logos and watermarks to look at in Type 201 & 202. I've seen many of you rethinking and crowd-testing your logos and watermarks (and starting to watermark if you hadn't been) on social media and it's looking good. Keep up the good work!
Remember, when in doubt, Less is More, and Keep it Simple.
Now we're moving up the class levels to 300. Remember this isn't a series about how to be a designer, it's a series on how to manage type as an illustrator. If you want to do higher-level design then start studying design. Most of you illustrators are not going to like to hear this but you have to do logos and title treatments in Adobe Illustrator. None of this Photoshop type crap. No really. You need more control than photoshop gives you. You need to work in vector, not raster. It also scales infinitely, which is what you always need logos to do. If you're going to go down the design rabbit hole, I recommend Lynda.com for program tutorials — especially if the thought of vector type makes you want to cry.
Ok, so James's work is actually a great place to segway into the actual topic of this post: Type as Illustration. Now this is a huge gray area between design and illustration, practiced by people who self-identify as designers and/or illustrators. The sensibilities are really that of a designer, but often the tools are illustration. Except when it's the opposite. Stay tuned, you'll see.
There's no hard and fast rules with type as illustration, so it's hard to teach. But you live or die by legibility. It doesn't matter how pretty your type is if no one can read it. And the rules of good composition apply. You still need strong visual hierarchy and purposeful balance to make a good piece.
Really the only way to learn this stuff is by example and experiment. So I'm going to show you some of the best practitioners in the field, and then you guys can go practice.
(in no particular order, because all are awesome and inspirations to me)